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Clients are the vital artery of every industry and business. Maintaining these customers is one of the most important tasks of any business, especially banks. The specific needs of customers and the increasing compe- tition in the banking services market have led banks to create structures that can respond flexibly to these needs. Obviously, one of the important points is that moving to th...
متن کاملIdentifying customer preferences in using e-banking services
Clients are the vital artery of every industry and business. Maintaining these customers is one of the most important tasks of any business, especially banks. The specific needs of customers and the increasing compe- tition in the banking services market have led banks to create structures that can respond flexibly to these needs. Obviously, one of the important points is that moving to th...
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ژورنال
عنوان ژورنال: Editors' Bulletin
سال: 2012
ISSN: 1752-1742
DOI: 10.1080/17521742.2012.754581